![]() "Allied Esports is a key partner for us, with their ability to deliver a best-in-class esports destination in a city that has become nationally known for its esports, sports and entertainment." "HyperX is excited to retain the naming rights sponsorship of the HyperX Arena Las Vegas and continue our commitment and dedication to esports and the gaming community," said Daniel Kelley, director of marketing, HyperX. HyperX and Allied Esports will also continue to partner on a variety of co-branded experiences and events at the arena focused on growing their gaming and esports communities. Per the multiyear deal, HyperX will continue to receive prominent branding and signage inside and outside of the venue, as well as across all arena promotions, content and social media platforms. ![]() It is considered the first and most prominent esports and gaming-related entertainment venue on the Las Vegas Strip. HyperX Arena hosts local and professional esports games and tournaments, shows hosted by esports and sports celebrities as well as influencers, and a variety of gaming cultural entertainment events. Today’s announcement is a multi-year deal for the leading esports, gaming, content creation and entertainment destination in Las Vegas. HyperX and Allied Esports Renew Exclusive Naming Rights for Renowned Esports and Gaming Destination - HyperX Arena Las Vegas (Photo: Business Wire)
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